How To Build An Online Community

How To Build An Online Community

Your customers are human too. They aren’t robots. When I started my magazine, my biggest criticism of other magazines is that they didn’t interact with their readers. Their social media pages weren’t an extension of them, and instead, just a platform to advertise themselves more. That is the wrong way to use social media. Nowadays, many companies are successful because they interact with their audience. It’s not a hard concept, companies like Wendy’s tweet humorous content and really connect with their customers, just like a handful of other successful companies. Although it’s easy to say “go out there and connect with customers”, it’s hard to actually do it right.

First, you have to identify your target audience before you begin. This will make it easier. By now, you should be utilizing analytics on your website. I recommend Google Analytics which will give you a great breakdown of where your customers are coming from, their age and so forth. Once you have identified your audience, experiment with different type of content on Twitter, such as humorous posts or informative updates. It all depends on the type of business you have. If you are a clothing brand, you can utilize the latest updates such as showing a behind the scenes of new products or photos. If you’re a local business, humor can be a great way to captivate an audience. It’s important to experiment with what works with your audience, and you can try a variety of different things so you are able to tell what’s the most successful by what receives the most interactions. Personally, I watched the trends in the media, I noticed there was a discourse around social justice and politics, so I chose to center my magazine around that because I knew it would be popular. Once I found my target audience, I searched teenagers who were talking about social justice and politics and followed them. That allowed me to grow the following to 10,000 within the first month. I tested around what they gravitated towards and they appreciated a lot of humor. That allowed our content to go viral.

Second, it’s important to interact with them. This means asking them questions, even small ones like “how are you today?” You want to connect to your customers any way that you can, that way you learn more about them. Usually with my magazine, since it was teen-focused, I would ask them about college or how was school, which would return with hundreds of replies. This increased our engagement across the board. It also allows you to find out why they’re following you.

Third, make the content they want. Once you figured out the target audience and what they want, make sure to make content that appeals to them to allow them to keep coming back. This means deciding whether they want to see you write a post, create videos or release a podcast. I tested out all three and realized my readers love when we create videos, and our views have accumulated over 4 million views in only one year while our written content has accumulated 11 million views to date, so over a five-year span. It’s important to test out different mediums and methods.


Hopefully these tips help you with your business.

Your customers are human too, they aren’t robots. When I started my magazine, my biggest criticism of other magazines is that they didn’t interact with their readers. Their social media pages weren’t an extension of them, but just a platform to advertise them more. That is the wrong way to use social media. Nowadays many companies are successful because they interact with their audience. It’s not a hard concept, nowadays companies like Wendy’s tweet humorous content and really connect with their customers. Although it’s easy to say go out there and connect with customers, it’s hard to actually do it.

First, you have to identify your target audience before you begin, that will make it easier. By now, you should be utilizing analytics on your website. I recommend Google Analytics which will give you a great breakdown of where your customers are coming from, their age and so forth, Twitter analytics gives you the breakdown of their interest. Once you have identified your audience, experiment with different type of content on Twitter, such as do they like humorous post more? Informative or latest updates? It all depends on the type of business you have. If you are a clothing brand, you can utilize latest updates such as showing a behind the scenes of new products or photos, if you’re a local business, humor can be a great way to capitive an audience. It’s important to experiment with what works with your audience, you can try a variety of different things and you should be able to tell what’s the most successful by what gets the most interactions. For myself, I watched the trends in the media, I noticed there was more discourse around social justice and politics, I chose to center my magazine around that because I knew it would be popular. Once I found my target audience, I searched teenagers who were talking about social justice and politics and followed them. That allowed me to grow the following to 10,000 within the first month. I tested around what they gravitated towards and they appreciated a lot of humor. That allowed our content to go bviral

Second, once you have identified the audience, it’s important to interact with them. This means asking them questions, even small ones like how are you today. You want to connect to your customers any way that you can, that way you learn a lot about them. Usually with my magazine since it was teen-focused, I would ask them about college or how was a school which would return with hundreds of replies. This increased engagement across the board. It also allows you to find out why they’re following you.

Third, make the content they want. Once you figured out the target audience and what they want, make sure to make content that appeals to them to allows them to keep coming back. This means, do they want to see you write a post, create videos or release a podcast? I tested out all three and realized my readers love when we do video, our views have accumulated over 4 million views in only one year while our written content has accumulated 11 million views to date, so over a five-year span. Test out different mediums.

Hopefully these tips help you with your business.

Evelyn Atieno
xpjdw8vtvp9j@a2plcpnl0481.prod.iad2.secureserver.net
No Comments

Post A Comment